Stryker
Stryker is one of the worlds leading medical technology companies. They are driven to make healthcare better and offer innovative products and services in the Medical, Surgical, Neurotechnology, Orthopaedics and Spine fields to help improve patients health and outcomes since 1941.
My brand redesign is to look more futuristic and forward thinking. The rebrand will promote the forward thinking and advancements in the technology of the company. The deep green palette is to reference the innovation and trust of the brand connecting over people to see the brand and remember it. The secondary brand elements references the technology of the company while targeting different peoples health through the making of new technology that is needed to help people feel better. The rebrand will establish a focus on the innovation of the technology, the sustainability, to be environmentally friendly and trust between the people and health for the people.
